Managing a Seasonal Product Education Team for a CPG Brand
Contract Sales & Sampling
Allura Global was established to provide a comprehensive commercial infrastructure that supports the core needs of our clients throughout their lifecycle, from pre-commercial services to maximizing valuation before exit.
We are not a consulting firm that simply identifies problems for a fee and then walks away. Instead, we partner with clients to design comprehensive commercial strategies, including sales and marketing. We then collaborate with these clients to build, manage, and scale these programs to accelerate growth and drive revenue.
Our clients and partners range from funded startups to Fortune 500 companies. While the majority of our engagements focus on the healthcare sector, we also work across diverse categories, including finance, technology, consumer packaged goods (CPG), and more.
Contract Sales & Sampling
Growth Capital, Mergers & Acquisitions
Custom Tradeshow & Event Management
Global Commercialization
“Allura’s elegant approach of winning professional and clinical advocacy then blending digital and traditional sales is fundamentally changing the commercialization of products in healthcare.”
“Allura Capital’s investors and finance teams are comprised of medical professionals, serial entrepreneurs, healthcare executives, legal and regulatory professionals, commercialization specialists and M&A professionals. Allura Capital didn’t just raise capital…they helped us kick down doors.”
“Bringing laboratory technologies to market is labor intensive and complex. Allura Global has been key partners for years and have driven revenue from day one.”
“The Allura Global team are great partners. As a team we’ve capitalized a number of disruptive companies that have the capability to drive an exponential return for our investors & move markets.”
“Allura Global has been instrumental in helping us develop our national growth strategy, execute the plan then directly capitalizing our commercial expansion.”
Working closely with clients, we plan complete product lifecycles that form the operational and commercial backbone of their companies.
We build through marketing initiatives that create brand awareness, drive direct-to-consumer sales on brand and marketplace websites, and generate interest from wholesale buyers for B2B offerings.
We develop dedicated and fractional sales teams with a network of proven professionals. Let us manage everything from recruitment to building entire outsourced salesforces.
We invest our full focus, expertise, and capital in evaluating potential clients. We collaborate with clients to identify the ideal timing for infusing growth capital to accelerate their growth cycle.
Every client lifecycle is a unique journey with its own individual needs and plan. Some clients engage with every division at Allura, while others only require a single service offering from one division.
Allura Global’s services were born out of necessity. As serial entrepreneurs, we recognized that all companies need commercial back-office support, sales teams, marketing teams, logistics, and tradeshow and events teams. While Allura Global offers a wide range of products and services, our model is simple: we take on the parts of your business that you don’t enjoy, struggle with, or that aren’t financially practical to build from scratch.
Contact us to set up a meeting. We would love to discuss how we can work to accelerate your company’s lifecycle.